I spotted a Facebook ad on my screen today with a small play button in the bottom left hand corner. Facebook must be gearing up to launch video ads sometime soon. After I clicked on the ad, the clip enlarged- in a jQuery-type fashion- and I was watching a whole new type of ad take place on my screen. Social ads! After the clip finished, I had options to play it again, share it and like the video. I could also like the page and video from the controls while it was playing. This goes far beyond the typical functions of online advertising and would allow videos a magnified strength to go viral.
I checked the ad builder on Facebook and there are no video options yet, so my guess is that they are only working with big names for now.
This should make things interesting…
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